Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in San Jose

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in San Jose, chennai and europe countries. You can find many jobs for freshers related to the job positions in San Jose.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in San Jose
Search Engine Marketing (SEM) . Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Aarushi

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (San Jose)
Qualification: B.des

Experience: Graphic design Video editing Adobe illustrator Canva Social media management Campaigns Typography  more..

monika

Mobile: +91 8301010866
Location: Chandigarh, Online (San Jose)
Qualification: M.c.a

Experience: Hi I have last 6 5 years experience in wordpress SKILLS HTML CSS JAVASCRIPT HTML TO WORDPRESS ELEMENTOR WPBAKERY BUILDER  more..

Saurav

Mobile: +91 91884 77559
Location: Bihar, Online (San Jose)
Qualification: B tech in civil engineering

Experience: I am an IIT Bombay graduate with over 2 years of experience as an educator specializing in both traditional and  more..

pradeep

Mobile: +91 9895490866
Location: Chennai, Online (San Jose)
Qualification: BSC/MBA

Experience: Test case writing test execution analyzing use stories 3 yrs of exp with Jira Bug life cycle prioritize test execution  more..

Anusha

Mobile: +91 98474 90866
Location: Kerala, Online (San Jose)
Qualification: MCA

Experience: I'm angular Developer with 2 years experience  more..

Prasanna

Mobile: +91 89210 61945
Location: Maharashtra, Online (San Jose)
Qualification: Bachelors of Engineering

Experience: I gained invaluable experience in Linux system administration managing various aspects of system configuration troubleshooting and optimization I effectively handled  more..

KSHERASAGAR

Mobile: +91 98474 90866
Location: Telangana, Online (San Jose)
Qualification: b tech 3rd year

Experience: iam harshitha ksherasagar and i am pursuing btech in CMR college of engineering and technology i am very interested in  more..

Ganesh

Mobile: +91 91884 77559
Location: Maharashtra, Online (San Jose)
Qualification: Msc (science)

Experience: I Ganesh Mahajan I have 1 6 years of the experience as software developer at myrah consultancy services Andheri west  more..

Hashim

Mobile: +91 89210 61945
Location: New Delhi, Online (San Jose)
Qualification: Diploma

Experience: I am a passionate web developer with a deep expertise in Wix a platform I've mastered to create seamless and  more..

Bithika

Mobile: +91 9446600368
Location: West Bengal, Online (San Jose)
Qualification: B. Tech in civil engineering

Experience: Currently working as a Architectural Designer in Kolkata I have the skill in AutoCAD design  more..

SANDALA

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (San Jose)
Qualification: b-tech

Experience: python power bi excel sql word pc troubleshooting  more..

Rajul

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (San Jose)
Qualification: bachelor’s of engineering

Experience: Dear hiring manager I hope this message finds you well My name is Rajul Sahu and I recently applied for  more..

Varsha

Mobile: +91 98474 90866
Location: Pune, Online (San Jose)
Qualification: Graduate

Experience: Digital marketing seo article Facebook ads Instagram posts  more..

Poornima

Mobile: +91 9446600368
Location: Bangalore, Online (San Jose)
Qualification: BE

Experience: I possess a diverse skill set that includes proficiency in programming languages such as C C# NET Python and web  more..

Isharath

Mobile: +91 91884 77559
Location: Kerala, Online (San Jose)
Qualification: Business development executive

Experience: Business development executive with two years of experience in lead generation and client relations  more..

Ajeet

Mobile: +91 89210 61945
Location: Madhya Pradesh, Online (San Jose)
Qualification: B.tech

Experience: Hi I hope you’re doing well I’m a recent graduate from Sage University Indore with a strong background in problem-solving  more..

Tejvir

Mobile: +91 8301010866
Location: Jamshedpur, Online (San Jose)
Qualification: MCA

Experience: Attention to detail knowledge of testing methodologies test case design Familiar with different testing types like functional regression and others  more..

Mohit

Mobile: +91 98474 90866
Location: Maharashtra, Online (San Jose)
Qualification: MA in Clinical Psychology

Experience: Teaching experience in IGCSE based psychology of more than 2 years in private institute and 2 months in college for  more..

AKASH

Mobile: +91 91884 77559
Location: Kerala, Online (San Jose)
Qualification: B.tech

Experience: I have over a one year experience as Software manual testing and after thta i have done an intenship on  more..

Khushi

Mobile: +91 91884 77559
Location: Punjab, Online (San Jose)
Qualification: Bachelor of degree in computer applications

Experience: No experience of teaching fresher Computers web designing python java  more..

Jeffy

Mobile: +91 8301010866
Location: Kerala, Online (San Jose)
Qualification: MSc Electronics

Experience: SDLC STLC Functional testing Selenium testNG Postman & Jira I have a 5 months of Internship experience in Software testing  more..

Bhavani

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (San Jose)
Qualification: Graduation

Experience: I have one year of experience as a BDE and also a TL With grate communications skills and business development  more..

Milan

Mobile: +91 98474 90866
Location: Gujarat, Online (San Jose)
Qualification: BCA

Experience: Self taught in development language: Java Python SQL C C++ Understanding of it Networks and Security: Computer Networking Tools Proficiency:  more..

Shivam

Mobile: +91 8301010866
Location: Maharashtra, Online (San Jose)
Qualification: MCS

Experience: Python SQL AWS Web development BUG HUNTING  more..

Manoj

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (San Jose)
Qualification: B.com

Experience: Hi i'm Manoj Kumar I have specialized in graphic and UI UX design Through Practical Project during academic Journey I  more..

pahari

Mobile: +91 98474 90866
Location: Assam, Online (San Jose)
Qualification: Bachelors

Experience: I am an undergraduate student pursuing a BA (Hons) in English with experience in research papers on various literary topics  more..

Sarthak

Mobile: +91 89210 61945
Location: Odisha, Online (San Jose)
Qualification: B.Tech

Experience: My name is Sarthak Ranjan Mishra I am btech student from department of Computer science and engineering I'm looking for  more..

Abhijeet

Mobile: +91 8301010866
Location: Maharashtra, Online (San Jose)
Qualification: Bachelor of engineering

Experience: Manual testing and Automation testing using selenium |   more..

Aruna

Mobile: +91 98474 90866
Location: Davanger , Online (San Jose)
Qualification: M tech

Experience: python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

abhilesh

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (San Jose)
Qualification: MCA

Experience: Hello sir I have good experience in manual testing i have good Knowledge ross-browser testing Defect management Domain function testing  more..

Ayaan

Mobile: +91 89210 61945
Location: Chhattisgarh, Online (San Jose)
Qualification: B.Tech in computer science

Experience: Hello hope you are doing well I'm exploring new opportunities in software development As a fresher I am good at  more..

RUTUJA

Mobile: +91 8301010866
Location: Maharashtra, Online (San Jose)
Qualification: BE

Experience: 6 months experience in manual testing especially website Good knowledge of sdlc stlc bug life cycle Experience in regression fuctional  more..

Maithili

Mobile: +91 91884 77559
Location: Maharashtra, Online (San Jose)
Qualification: BSc IT

Experience: I have done software testing course with the knowledge of Manual Testing Automation Testing with Selenium Agile methodology SQL Core  more..

Haritha

Mobile: +91 89210 61945
Location: Telangana, Online (San Jose)
Qualification: Master Of Fine Arts

Experience: I am a versatile graphic designer with 2 years of experience proficient in Photoshop Illustrator InDesign Figma and Premiere Pro  more..

Bharathiraja

Mobile: +91 8301010866
Location: Tamil Nadu, Online (San Jose)
Qualification: Bachelor of Engineering

Experience: Automation testing Java Sql Manual testing Mobile testing |   more..

Thomaskutty

Mobile: +91 98474 90866
Location: kochi, Online (San Jose)
Qualification: ba

Experience: interior design driving sal3s  more..

Divya

Mobile: +91 98474 90866
Location: Asansol, Online (San Jose)
Qualification: B.tech(Information Technology)

Experience: I am currently searching for a job position as a software developer role and I knew that you would be  more..

Aditi

Mobile: +91 91884 77559
Location: Karnataka, Online (San Jose)
Qualification: BCA

Experience: I am Aditi Atri I have completed a 3-month internship as a quality analyst My skills include SDLC STLC smoke  more..

Arpit

Mobile: +91 9446600368
Location: Gujarat, Online (San Jose)
Qualification: Flutter developer

Experience: I am a senior flutter developer and i have a having 1 5 year experience |   more..

Shayma

Mobile: +91 91884 77559
Location: Maharashtra, Online (San Jose)
Qualification: BSc Mathematics

Experience: I am excited to apply for the Online Tutor position With proficiency in Microsoft Office suite teaching curriculum development and  more..

Edunoori

Mobile: +91 8301010866
Location: Telangana, Online (San Jose)
Qualification: b.tech

Experience: pentration testing soc network security three months internship as ethical hacking and vapt  more..

Roshni

Mobile: +91 8301010866
Location: Kerala, Online (San Jose)
Qualification: Diploma

Experience: HTML css javascript jquery wordpress react js   more..

Madhu

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (San Jose)
Qualification: BTech

Experience: AWS Devops testing Jmeter Loadrunner performance engineer  more..

Karthik

Mobile: +91 91884 77559
Location: Bangalore, Online (San Jose)
Qualification: Bachelor of engineering

Experience: Manual testing Automation testing black box testing test plan test cases and scenarios SDLC and STLC Java selenium Agile methodology  more..

Abhijith

Mobile: +91 9446600368
Location: Kerala, Online (San Jose)
Qualification: Bsc

Experience: Manual and automation testing  more..

Sunita

Mobile: +91 8301010866
Location: Maharashtra, Online (San Jose)
Qualification: BCA

Experience: Hello Sir Madam I have 7 years of experience as a UI developer with skills in HTML CSS SCSS Bootstrap  more..

Keerthana

Mobile: +91 8301010866
Location: Kerala, Online (San Jose)
Qualification: Diploma

Experience: Manual testing Automation testing API testing Zoho python mysql  more..

Shiva

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (San Jose)
Qualification: B tech

Experience: HTML CSS javascript python bootstrap 2 years of experience in all skills  more..

Boomika

Mobile: +91 91884 77559
Location: Chennai , Online (San Jose)
Qualification: BE - computer science and engineering

Experience: Python (Basic and advanced) oops GUI SQl basic of HTML and c programming Application for Python Django  more..

Retam

Mobile: +91 9895490866
Location: West Bengal, Online (San Jose)
Qualification: B.Tech

Experience: Python Selenium Manual Testing methodologies Regression and Retesting Smoke and sanity testing |   more..

Sai

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (San Jose)
Qualification: Btech

Experience: Conducted regular code reviews to ensure adherence to coding standards and best practices resulting in improved code quality and collaboration  more..

Vinayak

Mobile: +91 89210 61945
Location: Pryagraj Uttar Pradesh , Online (San Jose)
Qualification: B.A

Experience: Python django Python GUI programming SQL 1 year experience Application for Python Django  more..

VIJAYKUMAR

Mobile: +91 89210 61945
Location: Karnataka, Online (San Jose)
Qualification: BE

Experience: Technical Skills: - Python - Django - JavaScript - PostgreSQL - HTML5 - CSS3 - Blue Prism Experience: I have  more..

Ankit

Mobile: +91 9446600368
Location: Delhi, Online (San Jose)
Qualification: B.Tech

Experience: I am working in sofware development field from last 2 years and have an experience on Django Django Rest Frameworks  more..

Nikita

Mobile: +91 89210 61945
Location: Vadodara, Online (San Jose)
Qualification: Diploma in information technology

Experience: Resently i completed menual software testing course and well traine from welltech institute good knowledge about testing and test cases  more..

Nidhinlal

Mobile: +91 91884 77559
Location: Karnataka, Online (San Jose)
Qualification: degre

Experience: i am frontend developer technology using Flutter and Next js i am 2 years of experience in flutter my key  more..

Divya

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (San Jose)
Qualification: BE(CSE)

Experience: Skills: Core Java J2EE My SQL Linux Manual testing I have around 2 5 years of experience as analyst and  more..

Darshan

Mobile: +91 8301010866
Location: Maharashtra, Online (San Jose)
Qualification: B.Tech(Computer Science and Engineering)

Experience: C Core Java HTML CSS Javascript Mysql Manual testing automation testing Selenium Webdriver |   more..

mohammed

Mobile: +91 9446600368
Location: Kerala, Online (San Jose)
Qualification: bsc cs

Experience: python django flask html css bootstrap javascript |   more..

Arunjith

Mobile: +91 9446600368
Location: Alappuzha , Online (San Jose)
Qualification: Bsc Electronics

Experience: As a self learned developer I am a skilled fresher who has hands on experience on Python Django and React  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in san-jose
Internship/projects in san-jose
Internship/projects in san-jose
Internship/projects in san-jose
Internship/projects in san-jose
Internship/projects in san-jose
Internship/projects in san-jose
Internship/projects in san-jose
Internship/projects in san-jose
Internship/projects in san-jose
Internship/projects in san-jose
Internship/projects in san-jose

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer