Digital Marketing / SEO (Full Course) Training/Course by Experts
Our Training Process
Digital Marketing / SEO (Full Course) - Syllabus, Fees & Duration
- Introduction – Digital Marketing
- Introduction - Search Engine Optimization
- Caching, Crawling & Indexing
- Google / Yahoo / Bing Algorithms
- Competitor Website Analysis
- Domain Name Registration
- Basics of Server Configurations & Settings
- File Names / Directories / Sub Domains
- HTML5 Tags
- CSS, Bootstrap (Mobile Friendly) Style Sheets
- Website Designing using Templates
- Basics of Canva
- Basics of Photoshop
- Blogger, WordPress
- Meta Tags, Title Tags, Head Tags, Fav icon
- Page Layout, Content Optimization
- Working of Robots.txt, Do-Follow Links
- Internal / External Linking
- Image Optimization
- YouTube Video Integration
- Google Map Integration on Webpages
- Google My Business (Google Local Seo)
- Social Media Plugins
- Keyword Analysis / New Trends
- Google Search Operators
- Google Webmaster Tools
- Google Analytics
- Google Copyrights Verisign
- Payment Gateways
- Interactive / Dynamic Websites
- Live Chat Integrations on Websites
- Whatsapp Integrations on Websites
- Breadcrumbs using Schema.org
- W3 Standard HTML Validation
- 404, 403 Error Checking
- Plagiarism / Grammar / Spelling Checking
- URL Redirection / htaccess / Seo Friendly URL
- RSS Feeds, XML Sitemap
- On Page SEO Tools
- Web Hosting (FTP)
- What is Social Media?
- Understanding the existing Social Media paradigms & psychology
- How social media marketing is different than others
- Forms of Internet marketing
Facebook marketing
- Understanding Facebook marketing
- Practical session 1
- Creating Facebook page
- Uploading contacts for invitation
- Exercise on fan page wall posting
- engagement
- Facebook advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Understanding Facebook best practices
- Creating Facebook advertising campaign
- Targeting in ad campaign
- Payment module- CPC vs CPM vs CPA
- Setting up conversion tracking
- Using power editor tool for adv.
- Advanced Facebook advertising using tools
Linkedin Marketing
- What is LinkedIn?
- Understanding LinkedIn
- Company profile vs Individual profiles
- Understanding Linkedin groups
- How to do marketing on LinkedIn groups
- Linkedin advertising & it’s best practices
- Increasing ROI from LinkedIn ads
- Linkedin publishing
- Company pages
- Adv on linkedIn
- Display vs text
Twitter Marketing
- Understanding Twitter
- Tools to listen & measure Influence on Twitter
- How to do marketing on Twitter
- Black hat techniques of twitter marketing
- Advertising on Twitter
- Creating campaigns
- Types of ads
- Tools for twitter marketing
- Twitter Advertising
- Twitter Cards
Video Marketing
- Understanding Video Campaign
- Creating 1st Video Campaign
- Importance of video marketing
- Benefits of video marketing
- Using youtube for business
- Developing youtube video marketing Strategy
- Bringing visitors from youtube videos to your website
- Creating Video ADgroups
- Targeting Options
- Understanding Bid Strategy
Email marketing overview
- Introduction to Advanced Email Marketing
- Fundamentals of Email Marketing
- Email Best Practices and Myths
- Bulk Email concept
- Things you can do with Emails
Elements of marketing emails
- Advantages of the different text formats (HTML or Plain Text)
- Permissions & E-permissions
- Frequency & Ethics of Newsletters
- Defining your Goals
- Email Marketing Strategies
Email Marketing Tools and Software
- Email Software and Tools
- Email Software Analysis
- Selecting Email Software
- Importing Email Lists
- Practical on 3 Software for Lists
- Custom Fields
- Double Opt-IN
- Lead or Contact Fields
- Content First
- Sending Email Campaign
- Sending HTML Email Campaign
- Sending Mobile Responsive Email
- Email Open Rate
- Email Click Through Rate
- Email A/B Testing
- Variant Case Study
- Segmentation Strategy
- List Segmentation and Campaign
Email Marketing Templates
Introduction to Paid Advertising
- What is Paid advertising
- Benefits of Paid advertising
- Business objectives in paid ads
- Branding Campaign
- Direct marketing campaign
- Paid advertising channels
- Paid Bidding Strategies
- Premium Ad Networks
Introduction to Google Ads(PPC)
- Overview of Google Ads
- Account Setup
- Billing Methods
- Old Version vs. New version
- Google Ads Interface Tour
- Basic Google ads Terminology
- Recent updates in Google Ads
- Account structure in Google Ads
- Account Limits
PPC(Pay Per Click Campaign)
- Types of Campaigns
- Defining the objective of the campaign
- Location Targeting
- Language Settings
- Google Partners
- Bidding Strategies
- Defining the Budget
- Ad Scheduling
- Ad delivery and Ad Rotation
AdGroups and Keywords Setup
- What is Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
- Creating a Plan with Estimations
- Adding Keywords to Ad Groups
Ad Formats and Guidelines
- Types of Ads
- Expanded Ad Format
- Responsive Ad Format
- Call Only Ad
- Structure of Ad
- Elements of Effective Ads
- Writing the Ad Copy
- Final URL of Ad
- URL Options
- Mobile URL Option
- Best and Worst Ads Examples
- Google Ads Guidelines
- Copyrights & Trademark Guidelines
Google Ads Auction and Bidding
- What is Ads Auction
- What is Ad Rank
- What is Quality Score
- How to improve Quality Score
- Improving Ad Relevance
- Improving Landing Page Experience
- Improving the CTR
- What is Actual CPC?
- How QS affects the Cost?
- Types of CPC’s
- Bidding Strategies
- Auction Insights Tool
Ad Extensions
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- Call Extension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
Conversion Tracking
- What is Conversion
- Types of Conversions
- Website Conversion
- App Conversion
- Call Conversion
- Offline Conversions
- Implementation Conversion Tracking
- Practical Case Study
- Analyzing Conversion Reports
- ROI Calculation
Campaign Reports Analysis
- Key Performance Indicators (KPIs)
- Different Levels of Data Analysis
- Segmenting Data
- Filtering Data
- Column Customization
- Search Terms Report
- Auction Insights Report
- Keyword Reports
- Automated Rules
- Dimensions Report
Display Ads Campaign
- What is Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Conversion Tracking
- Gmail Ads
- Creating a Gmail Ads Campaign
Remarketing Campaign
- What is Remarketing
- How to build audience list
- Types of Remarketing Audience
- Website audience
- App Audience
- Customer List
- Custom Remarketing List
- Create a Remarketing Campaign
- Remarketing Ads
- Conversion Tracking
- Common troubleshooting issues.
- Measuring Results of Campaign
Video Marketing with YouTube
- Why video marketing?
- Setting a Video Campaign
- The objective of Video marketing
- Instream Ads
- Discovery Ads
- YouTube Targeting options
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Remarketing Lists on YouTube
- Reporting and Analysis
Shopping Ads Campaign
- What are Shopping ads
- Shopping Campaign Setup
- Google Merchant Centre
- Datafeed Setup
- Types of Datafeed
- Datafeed Properties
- Adgroups and Product groups
- Bidding strategies
- Reporting and Analysis
Mobile Marketing Campaign
- Why Mobile marketing
- Types of Mobile marketing campaigns
- Creating Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Formats
- Conversion Tracking
- Reports
Google Ads Tools
- Opportunities Tool
- Account Access Levels
- Change History Tool
- PPC Manager Account (My Client Center)
- Google Ads Editor
- Google Scripts
- Business Manager
- Account Linking
Section 1: Video Editing for YouTube using Canva
- Video Mixing
- Audio Mixing
- Animations
- Text Settings
- Speed Settings
- Searching Videos
Section 2: Thumb Image Settings using Canva
- Making Thumb Images
- Making Cover Photos
- Logo
- Posters
- Searching Images/Designs
Section 3: YouTube Channel Settings
- Channel Name & URL
- Default Values
- Tags
- Cover Photo
Section 4: YouTube Video Settings
- Video Title, Description & Tags
- Upload Video
- Live Broadcasting
- Video Settings
Section 5: Introduction to YouTube and video marketing
- Evolution of YouTube
- The power of online video
- Why YouTube SEO is important
- Keeping up with YouTube algorithm changes
Section 6: Producing a Video Content Strategy
- Content creation planning & strategy
- Producing a content calendar
- Identifying content trends
- What makes content “Shareable”?
Section 7: Publishing Videos and YouTube SEO
- Video title optimization
- Video description optimization
- Video Tags
- Video thumbnails
Section 8: Content Curation Techniques for Higher Engagement
- The power of playlisting
- Optimizing archive and library content
- Passive content curation
Section 9: Content Distribution and Promotion
- Other content distribution platforms
- Paid vs unpaid promotion
Section 10: Passive & Active Cross-promotion
- What is cross-promotion?
- What is collaboration?
- Active cross-promotion techniques
- Passive cross-promotion techniques
Section 11: Understanding YouTube data & analytics
- Basics of YouTube Analytics
- What is watch-time & why is it so important?
- Understanding your audience via YouTube Analytics
- Key metrics to track
Domain Name Registration
- Search Domains
- Top Level Domains (TLD)
- Country wise domains
- Domain name registrations
- Sub Domains
Web Server Settings
- How to Choose Web server?
- Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
- Basics of Web Server Control Panel
- DNS Settings
- Web Server Performance
- Add on Primary Domains
- Create sub domains
FTP Software Installations
- FTP Software
- FTP Software Installation
- FTP Configuration
- How to use FTP Software
- Upload / Download files using FTP Software
OFF Page SEO (Link Building Techniques)
- Introduction - Off Page SEO
- Why we need Off Page SEO?
- How to do Off Page SEO Successfully?
- Off Page SEO - Factors
- Best Off Page SEO Strategies
- Different Type of Links
- Link Placing
- Authority (DA & PA)
- Content Marketing
- Link Building in Social Media (Facebook, Instagram, Twitter etc)
- Influencer Marketing
- Guest Posting / Reviews
- Google My Business (GMP) Local SEO
- What is Branding
- On Page SEO v/s OFF Page SEO
- Article Submission
- Forum Submission
- Quora Posting
- Social Bookmarking
- Link Building on Tumblr
- Link Building on Pinterest
- Reddit Link Building Techniques
- CrunchBase Link Building Techniques
- Youtube Video Marketing
- Online Press Release
- Directory Submission
- Classified Listings
- Search Engine Submission
- Pinging
- Blogging on Blogger.com, Wordpress.com etc
- Off Page SEO Tools
- Social Media Analytics