Digital Marketing / SEO (Full Course) Training by Experts

• Introduction – Digital Marketing
• Introduction - Search Engine Optimization
• Caching, Crawling & Indexing
• Google / Yahoo / Bing Algorithms
• Competitor Website Analysis
• Domain Name Registration
• Basics of Server Configurations & Settings
• File Names / Directories / Sub Domains
• HTML5 Tags
• CSS, Bootstrap (Mobile Friendly) Style Sheets
• Website Designing using Templates
• Basics of Canva
• Basics of Photoshop
• Blogger, WordPress
• Meta Tags, Title Tags, Head Tags, Fav icon
• Page Layout, Content Optimization
• Working of Robots.txt, Do-Follow Links
• Internal / External Linking
• Image Optimization
• YouTube Video Integration
• Google Map Integration on Webpages
• Google My Business (Google Local Seo)
• Social Media Plugins
• Keyword Analysis / New Trends
• Google Search Operators
• Google Webmaster Tools
• Google Analytics
• Google Copyrights Verisign
• Payment Gateways
• Interactive / Dynamic Websites
• Live Chat Integrations on Websites
• Whatsapp Integrations on Websites
• Breadcrumbs using Schema.org
• W3 Standard HTML Validation
• 404, 403 Error Checking
• Plagiarism / Grammar / Spelling Checking
• URL Redirection / htaccess / Seo Friendly URL
• RSS Feeds, XML Sitemap
• On Page SEO Tools
• Web Hosting (FTP)

Syllabus -> On-Page SEO
This syllabus is not final and can be customized as per needs/updates

Module 1: Introduction to Social Media Marketing

1. Overview of Social Media Marketing

   • Definition and importance
   • Evolution of social media
   • Current trends and future predictions

2. Benefits and Challenges of Social Media Marketing

   • Advantages for businesses
   • Common challenges and how to overcome them

3. Understanding Different Social Media Platforms

   • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube)
   • Choosing the right platforms for your business

Facebook Marketing

• Faceboob Page Settings and Promotion
• Facebook Groups, Profile, Events
• Facebook Ad Campaigns & Reporting
• Facebook Monetisation

Instagram Marketing

• Profile Settings (personal, creator, and business)
• Instgram Campaigns
• Followers, Influencers and Collabs
• Instagram Monetisation

YouTube Marketing

1. YouTube Channel Optimisation
2. Video Creation & Uploading
3. YouTube Settings
4. YouTube Monetisation

Module 2: Developing a Social Media Strategy

1. Setting Goals and Objectives

   • SMART goals for social media
   • Aligning social media goals with business objectives

2. Audience Research and Segmentation

   • Identifying your target audience
   • Creating audience personas

3. Competitive Analysis

   • Analyzing competitor social media strategies
   • Identifying opportunities and gaps

4. Crafting a Social Media Plan

   • Content calendar creation
   • Budgeting and resource allocation

Module 3: Content Creation and Curation

1. Types of Content

   • Text, images, videos, infographics, and more
   • Best practices for each type

2. Content Ideation and Planning

   • Brainstorming techniques
   • Content pillars and themes

3. Content Creation Tools and Techniques

   • Graphic design tools (Canva)

4. User-Generated Content and Influencer Marketing

   • Encouraging and leveraging user-generated content
   • Collaborating with influencers

Module 4: Social Media Advertising

1. Introduction to Social Media Ads

   • Benefits of paid social media
   • Overview of advertising options on major platforms

2. Creating Effective Ad Campaigns

   • Ad copy and design best practices
   • Targeting and segmentation

3. Budgeting and Bidding Strategies

   • Setting a budget
   • Bid types and strategies

4. Measuring Ad Performance

   • Key metrics and KPIs
   • Analyzing ad performance and optimizing

Module 5: Engagement and Community Management

1. Building and Managing Online Communities

   • Strategies for community building
   • Engaging with your audience

2. Handling Negative Feedback and Crisis Management

   • Best practices for responding to negative comments
   • Developing a crisis management plan

3. Customer Service on Social Media

   • Providing support through social media channels
   • Tools for social media customer service

Module 6: Analytics and Reporting

1. Tracking Social Media Performance

   • Key performance indicators (KPIs)
   • Tools for tracking and analytics

2. Analyzing Data and Gaining Insights

   • Making sense of social media data
   • Turning insights into action

3. Reporting and Presenting Results

   • Creating effective reports
   • Presenting findings to stakeholders

Module 7: Advanced Social Media Strategies

1. Social Media SEO

   • Optimizing social media profiles and posts for search
   • Integrating social media with SEO strategy

2. Social Media Automation and Tools

   • Tools for scheduling and automation (Hootsuite, Buffer)
   • Best practices for using automation

3. Integrating Social Media with Other Marketing Channels

   • Cross-channel marketing strategies
   • Using social media data to inform other marketing efforts

4. Staying Updated with Social Media Trends

   • Following industry news and updates
   • Adapting to changes in social media platforms and algorithms

Module 8: Case Studies and Practical Application

1. Analyzing Successful Social Media Campaigns

   • Case studies from various industries
   • Key takeaways and lessons learned

2. Hands-On Projects

   • Developing and implementing a social media strategy
   • Creating and managing a social media campaign

3. Peer Reviews and Feedback

   • Presenting projects to the class
   • Providing and receiving constructive feedback

Syllabus -> Social Media Marketing
This syllabus is not final and can be customized as per needs/updates

• Email marketing overview

  • Introduction to Advanced Email Marketing
  • Fundamentals of Email Marketing
  • Email Best Practices and Myths
  • Bulk Email concept
  • Things you can do with Emails

• Elements of marketing emails

  • Advantages of the different text formats (HTML or Plain Text)
  • Permissions & E-permissions
  • Frequency & Ethics of Newsletters
  • Defining your Goals
  • Email Marketing Strategies

• Email Marketing Tools and Software

  • Email Software and Tools
  • Email Software Analysis
  • Selecting Email Software
  • Importing Email Lists
  • Practical on 3 Software for Lists
  • Custom Fields
  • Double Opt IN
  • Lead or Contact Fields
  • Content First
  • Sending Email Campaign
  • Sending HTML Email Campaign
  • Sending Mobile Responsive Email
  • Email Open Rate
  • Email Click Through Rate
  • Email A/B Testing
  • Variant Case Study
  • Segmentation Strategy
  • List Segmentation and Campaign

• Email Marketing Templates

What You’ll Learn: Detailed Syllabus

Module 1: Introduction to Email Marketing (30 Minutes)

• The importance of email marketing in the digital landscape
• Overview of tools and platforms: Mailchimp, HubSpot, and others
• Understanding the customer lifecycle in email marketing

Module 2: Setting Up Mailchimp for Campaigns (1 Hour)

• Creating and configuring a Mailchimp account
• Building and managing email lists effectively
• Understanding segmentation and audience targeting
• Integrating Mailchimp with websites and e-commerce platforms

Module 3: Crafting Effective Email Campaigns (1 Hour)

• Designing visually appealing emails using Mailchimp templates
• Writing compelling subject lines and copy
• Adding images, links, and call-to-action buttons
• Personalizing emails for higher engagement

Module 4: Email Automation with Mailchimp (1 Hour)

• Setting up automated workflows: Welcome emails, drip campaigns
• Using triggers for behavior-based email sequences
• Retargeting strategies with automated email campaigns
• Best practices for effective email automation

Module 5: Measuring Success and Optimizing Campaigns (1 Hour)

• Key performance metrics: Open rates, click-through rates, and conversions
• Using Mailchimp analytics to track campaign performance
• Conducting A/B testing for subject lines and content
• Strategies for improving deliverability and reducing spam complaints

Hands-On Training and Real-Time Projects

• Design and launch a live email campaign using Mailchimp.
• Analyze campaign performance and make data-driven decisions.
• Work on a practical project to create a portfolio-ready email strategy.

Why Choose This Course?

• Learn from Experts : Instructors with real-world experience in email marketing.
• Comprehensive Curriculum: Covers both foundational concepts and advanced techniques.
• Practical Application: Hands-on projects and real-time problem-solving.
• Internship Opportunities : Gain industry experience to boost your career prospects.
• Placement Assistance: Dedicated support to help you find email marketing roles.

Attend a Free Trial Class

Not sure if this course is for you? Join our free trial class to explore our teaching methodology and course content.

Enroll Today to Master Email Marketing!

Take control of your marketing strategy and drive business success with this focused training.

Transform your skills. Optimize your campaigns. Join our Email Marketing Course today!

Syllabus -> Email Marketing
This syllabus is not final and can be customized as per needs/updates

• Introduction to Paid Advertising

  • What is Paid advertising
  • Benefits of Paid advertising
  • Business objectives in paid ads
  • Branding Campaign
  • Direct marketing campaign
  • Paid advertising channels
  • Paid Bidding Strategies
  • Premium Ad Networks

• Introduction to Google Ads(PPC)

  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits

• PPC(Pay Per Click Campaign)

  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation

• AdGroups and Keywords Setup

  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups

• Ad Formats and Guidelines

  • Types of Ads
  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ad
  • Elements of Effective Ads
  • Writing the Ad Copy
  • Final URL of Ad
  • URL Options
  • Mobile URL Option
  • Best and Worst Ads Examples
  • Google Ads Guidelines
  • Copyrights & Trademark Guidelines

• Google Ads Auction and Bidding

  • What is Ads Auction
  • What is Ad Rank
  • What is Quality Score
  • How to improve Quality Score
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • Improving the CTR
  • What is Actual CPC?
  • How QS affects the Cost?
  • Types of CPC’s
  • Bidding Strategies
  • Auction Insights Tool

• Ad Extensions

  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • Call Extension
  • Message Extension
  • Location Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions

• Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Offline Conversions
  • Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  • ROI Calculation

• Campaign Reports Analysis

  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
  • Automated Rules
  • Dimensions Report

• Display Ads Campaign

  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads
  • Creating a Gmail Ads Campaign

• Remarketing Campaign

  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues.
  • Measuring Results of Campaign

• Video Marketing with YouTube

  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis

• Shopping Ads Campaign

  • What are Shopping ads
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Datafeed Setup
  • Types of Datafeed
  • Datafeed Properties
  • Adgroups and Product groups
  • Bidding strategies
  • Reporting and Analysis

• Mobile Marketing Campaign

  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports

• Google Ads Tools

  • Opportunities Tool
  • Account Access Levels
  • Change History Tool
  • PPC Manager Account (My Client Center)
  • Google Ads Editor
  • Google Scripts
  • Business Manager
  • Account Linking

Syllabus -> Google Adwords (PPC)
This syllabus is not final and can be customized as per needs/updates

Section 1: Video Editing for YouTube using Canva

• Video Mixing
• Audio Mixing
• Animations
• Text Settings
• Speed Settings
• Searching Videos

Section 2: Thumb Image Settings using Canva

• Making Thumb Images
• Making Cover Photos
• Logo
• Posters
• Searching Images/Designs

Section 3: YouTube Channel Settings

• Channel Name & URL
• Default Values
• Tags
• Cover Photo

Section 4: YouTube Video Settings

• Video Title, Description & Tags
• Upload Video
• Live Broadcasting
• Video Settings

Section 5: Introduction to YouTube and video marketing

• Evolution of YouTube
• The power of online video
• Why YouTube SEO is important
• Keeping up with YouTube algorithm changes

Section 6: Producing a Video Content Strategy

• Content creation planning & strategy
• Producing a content calendar
• Identifying content trends
• What makes content “Shareable”?

Section 7: Publishing Videos and YouTube SEO

• Video title optimization
• Video description optimization
• Video Tags
• Video thumbnails

Section 8: Content Curation Techniques for Higher Engagement

• The power of playlisting
• Optimizing archive and library content
• Passive content curation

Section 9: Content Distribution and Promotion

• Other content distribution platforms
• Paid vs unpaid promotion

Section 10: Passive & Active Cross-promotion

• What is cross-promotion?
• What is collaboration?
• Active cross-promotion techniques
• Passive cross-promotion techniques

Section 11: Understanding YouTube data & analytics

• Basics of YouTube Analytics
• What is watch-time & why is it so important?
• Understanding your audience via YouTube Analytics
• Key metrics to track

Syllabus -> YouTube Marketing
This syllabus is not final and can be customized as per needs/updates

Domain Name Registration

• Search Domains
• Top Level Domains (TLD)
• Country wise domains
• Domain name registrations
• Sub Domains

Web Server Settings

• How to Choose Web server?
• Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
• Basics of Web Server Control Panel
• DNS Settings
• Web Server Performance
• Add on Primary Domains
• Create sub domains

FTP Software Installations

• FTP Software
• FTP Software Installation
• FTP Configuration
• How to use FTP Software
• Upload / Download files using FTP Software

Syllabus -> Web Hosting (FTP)
This syllabus is not final and can be customized as per needs/updates