Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Los Angeles

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Los Angeles, chennai and europe countries. You can find many jobs for freshers related to the job positions in Los Angeles.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Los Angeles
Search Engine Marketing (SEM) Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. . Explore advanced concepts like remarketing, geo-targeting, and campaign automation. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

somasekhar

Mobile: +91 91884 77559
Location: banagalore, Online (Los Angeles)
Qualification: bsc computers

Experience: python django pandas numpy | Resume for   more..

Prashant

Mobile: +91 98474 90866
Location: Mohali, Online (Los Angeles)
Qualification: Btech

Experience: IT Skills design engineer 5 years experience in mechanical design engineer  more..

Pushvinder

Mobile: +91 98474 90866
Location: Chandigarh, Online (Los Angeles)
Qualification: B.Tech

Experience: I have 5 years of experience I have worked on 10+ cross platform projects and have knowledge of dart flutter  more..

Anjana

Mobile: +91 8301010866
Location: Kerala, Online (Los Angeles)
Qualification: Under Graduate in English language and literature

Experience: I have honed my skills in photography editing and graphic design including creating posters brochures and logos alongside content writing  more..

Ramesh

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Los Angeles)
Qualification: B.Tech - IT

Experience: Network scanning Client side and Server side Scanning Cisco switches Nmap metasploit burpsuite tools Network operations Hardware knowledge java basics  more..

ARATHI

Mobile: +91 91884 77559
Location: MYSORE , Online (Los Angeles)
Qualification: BCom

Experience: basic computer DTP & Canva Design 1 years experience print media solution ( private company) in Canva design  more..

Gayatri

Mobile: +91 91884 77559
Location: Pune, Online (Los Angeles)
Qualification: M.Sc

Experience: I have 4 y of experience in manual testing 1 y in database and 6 month in API testing Also  more..

Sanjith

Mobile: +91 8301010866
Location: Karnataka, Online (Los Angeles)
Qualification: BE(ECE)

Experience: I hv done projects in ML in python and I know python c Java coding language |   more..

shivani

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Los Angeles)
Qualification: B.tech(computer science),mba(drop out), pgdca

Experience: Ms word ms Excel python my project is created rock scissor paper game and second project - creating a digital  more..

Aswathy

Mobile: +91 8301010866
Location: Ernakulam, Online (Los Angeles)
Qualification: BCA, Software testing fresher

Experience: I am a BCA graduate and l have completed a course in software testing from Techmasters Trivandrum Now l am  more..

Pratik

Mobile: +91 91884 77559
Location: Delhi, Online (Los Angeles)
Qualification: Graduate

Experience: Networking ethical hacking SQL Linux Burpsuite c++ HTML css  more..

Patil

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Los Angeles)
Qualification: Masters in cloud computing

Experience: Hardware networking and ccna aws And im working in ntt data still npw technical graduate trainee |   more..

Loka

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Los Angeles)
Qualification: Bachelor of engineering

Experience: Software testing having 2 5 experience in tech Mahindra  more..

Abhishek

Mobile: +91 8301010866
Location: Roha, Online (Los Angeles)
Qualification: B.Sc. I.T.

Experience: I am a skilled full-stack developer with one year and six months of experience I use NodeJs TypeScript NextJs and  more..

Gaurav

Mobile: +91 91884 77559
Location: Delhi, Online (Los Angeles)
Qualification: Bachelor's degree

Experience: I have some skills like Power bi MySQL programming language Figma Canva Data analytics web designing and advanced Excel etc  more..

Umesh

Mobile: +91 9446600368
Location: Nashik, Online (Los Angeles)
Qualification: BE Electrical

Experience: 1 C and C++ 2 Eplan electrical design 3 SIEMENS Allen bradly Abb Plc and automation programmer 4 After sales  more..

Jogeswar

Mobile: +91 9895490866
Location: Karnataka, Online (Los Angeles)
Qualification: MCA

Experience: My SQL C++ Java manual testing writing test cases |   more..

Renjini

Mobile: +91 98474 90866
Location: Kerala, Online (Los Angeles)
Qualification: MTech

Experience: Python Django odoo HTML CSS jQuery json PHP  more..

Pranali

Mobile: +91 89210 61945
Location: Maharashtra, Online (Los Angeles)
Qualification: BSC IT

Experience: Python Django HTML CSS Bootstrap Completed professional python full stack course |   more..

Prateek

Mobile: +91 91884 77559
Location: Chandigarh, Online (Los Angeles)
Qualification: Undergraduate

Experience: Join as a learner not as a professional I need python developer training  more..

Krishnaprasad

Mobile: +91 98474 90866
Location: Kerala, Online (Los Angeles)
Qualification: Bsc computer science

Experience: With one year of experience in Python development I am eager to leverage my skills to contribute to your team's  more..

Yousuf

Mobile: +91 91884 77559
Location: Bangalore, Online (Los Angeles)
Qualification: BCA

Experience: c c++ java javascript php Tally Assmebly Languages   more..

Mariya

Mobile: +91 9446600368
Location: Kerala, Online (Los Angeles)
Qualification: MCA

Experience: Manual testing |   more..

khushi

Mobile: +91 8301010866
Location: Delhi, Online (Los Angeles)
Qualification: Bachelors of Technology in Electronics and Communication Engineering

Experience: Experienced in front-end web development virtual reality and blockchain technologies Mastered HTML CSS and JavaScript through YHILLS Web Development Training  more..

Hari

Mobile: +91 91884 77559
Location: Chennai, Online (Los Angeles)
Qualification: BE-mech

Experience: Mysql Database oracle 10g Automation testing Manual testing   more..

Sulakshana

Mobile: +91 91884 77559
Location: Howrah, Online (Los Angeles)
Qualification: B.Sc

Experience: 6 yr experience as graphic design  more..

basit

Mobile: +91 91884 77559
Location: Jammu and kashmir, Online (Los Angeles)
Qualification: B.tech CSE

Experience: Frontend development UI UX designing Web analytics data analytics problem solving team work communication  more..

Rahul

Mobile: +91 9895490866
Location: Telangana, Online (Los Angeles)
Qualification: BCA

Experience: WAPT MAPT API Pentesting Automation Manual Functionality Based testing VAPT I have 2 6 years of teaching experience and 3  more..

SANJESH

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Los Angeles)
Qualification: Study - Bachelor in Engineering Work - Salesforce Developer/Testing

Experience: - Developed and implemented customized programs adhering to user specifications with comprehensive design documentation (ER diagram data dictionary sequence diagrams  more..

Zainuddin

Mobile: +91 89210 61945
Location: Lucknow, Online (Los Angeles)
Qualification: Btech

Experience: I also have 1 year training experience in softflew training institute which is subsidary of my current company python data  more..

Prashant

Mobile: +91 91884 77559
Location: Gujarat, Online (Los Angeles)
Qualification: B.tech computer engineering

Experience: Web development HTML CSS BOOTSTRAP JAVASCRIPT  more..

Moksh

Mobile: +91 9446600368
Location: Maharashtra, Online (Los Angeles)
Qualification: Undergraduate

Experience: I am a Computer Science Engineering student with great proficiency in front end development skills such as react js css  more..

Manisha

Mobile: +91 9895490866
Location: Uttarakhand, Online (Los Angeles)
Qualification: MCA

Experience: Java python Experience of 14 years in remote sensing  more..

dhritiraj

Mobile: +91 9446600368
Location: guwahati, Online (Los Angeles)
Qualification: MCA

Experience: 2 years of experiance website development and administrator experiance as chief software developer 3 years of personal python flux developer  more..

keerthana

Mobile: +91 91884 77559
Location: Karnataka, Online (Los Angeles)
Qualification: BCA

Experience: worked on project named society supervision using php and mysql Also worked in dominos for 1 year as guest delight  more..

Aditya

Mobile: +91 8301010866
Location: Maharashtra, Online (Los Angeles)
Qualification: MCA

Experience: Manual testing and automation testing Good Knowledge of STLC and Bug life cycle |   more..

Dimple

Mobile: +91 89210 61945
Location: Khargone, Online (Los Angeles)
Qualification:

Experience: I have 2 year of experience in wordpress developer Also I'm working as a freelancer | Resume for   more..

Sushmitha

Mobile: +91 9895490866
Location: Karnataka, Online (Los Angeles)
Qualification: BSC

Experience: Photoshop work -3 years Poster design -1 year Photo editing back ground removing retouch shadow creating resize - 3 years  more..

Anjuman

Mobile: +91 91884 77559
Location: Chandigarh, Online (Los Angeles)
Qualification: Post Graduation

Experience: I have 4 month experience in react js developer I know html css javascript bootstrap and react js programming languages  more..

SARAMPATI

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Los Angeles)
Qualification: pursuing degree

Experience: • Finding best projects to consultants using my tier one contacts and through different webportals like Dice Corp - Corp  more..

Neelima

Mobile: +91 91884 77559
Location: Hyderabad , Online (Los Angeles)
Qualification: Btch

Experience: Manual testing   more..

Akshay

Mobile: +91 98474 90866
Location: Aluva, Online (Los Angeles)
Qualification: B.Tech

Experience: Dear sir please accept this mail as an expression of interest in the Associate Test Engineer role I have successfully  more..

Manulla

Mobile: +91 98474 90866
Location: Maharashtra, Online (Los Angeles)
Qualification: MCA

Experience: 2+ Year of experience as software Engineer working with different technology flutter dart grails MySQL  more..

S.manimaran

Mobile: +91 91884 77559
Location: Chidambaram , Online (Los Angeles)
Qualification: B.E CSE

Experience: Java kotlin dart Android sdk flutter sdk  more..

Kabir

Mobile: +91 91884 77559
Location: Maharashtra, Online (Los Angeles)
Qualification: BTech

Experience: I have completed my bachelor's in engineering physics after which I have worked as an python developer I have a  more..

Manish

Mobile: +91 98474 90866
Location: Maharashtra, Online (Los Angeles)
Qualification: BE

Experience: I am having 2 years of an experience as Dot net developer in Tata technologies I am expertise in C#  more..

Achal

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Los Angeles)
Qualification: B. Tech Cse

Experience: Dear sir I'm a B Tech CSE student at Shri Ramswaroop Memorial University with a passion for building innovative Android  more..

Sahil

Mobile: +91 9446600368
Location: Gujarat, Online (Los Angeles)
Qualification: B.E. in Computer Engineering

Experience: I have done my certification in Ethical Hacking and Penetration testing expert   more..

Khushi

Mobile: +91 98474 90866
Location: Gurgaon, Online (Los Angeles)
Qualification: Btech computer science

Experience: App testing web testing postman api testing java script html css Test cases defect management | Resume for   more..

THAHMINA

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Los Angeles)
Qualification: BSC Human Development

Experience: *Experienced in steps rehabilitation centre for autism and child development and counseling *Experienced in lurn the classes academy for the  more..

Bineesha

Mobile: +91 9446600368
Location: Kerala, Online (Los Angeles)
Qualification: B.Tech Computer science engineering

Experience: Skills are html css django bootstrap python c cpp javascript jquery json ajax Jquery ui java(few)  more..

Ragini

Mobile: +91 91884 77559
Location: Telangana, Online (Los Angeles)
Qualification: M.sc.

Experience: I have 1 year experience in Functional Testing and Non-Functional Testing Re-testing Regression testing Selenium corejava knowledge of API testing  more..

Janani

Mobile: +91 98474 90866
Location: Chennai, Online (Los Angeles)
Qualification: B.E Computer Science

Experience: Manual and automation testing BDD Github | Resume for   more..

SAKSHI

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Los Angeles)
Qualification: BE

Experience: As a design engineer i have worked on several projects including residential and commercial and have implemented my drafting and  more..

ashish

Mobile: +91 89210 61945
Location: gwalior, Online (Los Angeles)
Qualification: b-tech

Experience: python sql html cssApplication for Python Django  more..

GOPIKA

Mobile: +91 9446600368
Location: Trivandrum, Online (Los Angeles)
Qualification: B.E computer science and engineering

Experience: Completed 3 months of Software testing course | Resume for   more..

Sanchita

Mobile: +91 91884 77559
Location: West Bengal, Online (Los Angeles)
Qualification: M.A. in English

Experience: Experienced Content Writer with roles at Centersource Technologies JIS Group Asian College of Teachers and St Joseph's School Expertise in  more..

Rahul

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Los Angeles)
Qualification: BE

Experience: python Developer 1 4 year of experiance in pyhton developer |   more..

Kavitha

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Los Angeles)
Qualification: BE-ECE

Experience: I have 6 years experience in asp net and Ms SQL | Resume for   more..

Neha

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Los Angeles)
Qualification: MCA

Experience: Regression testing Smoke testing manual testing and automation testing  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in los-angeles
Internship/projects in los-angeles
Internship/projects in los-angeles
Internship/projects in los-angeles
Internship/projects in los-angeles
Internship/projects in los-angeles
Internship/projects in los-angeles
Internship/projects in los-angeles
Internship/projects in los-angeles
Internship/projects in los-angeles
Internship/projects in los-angeles
Internship/projects in los-angeles

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer