Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Wichita

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Wichita, chennai and europe countries. You can find many jobs for freshers related to the job positions in Wichita.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Wichita
Search Engine Marketing (SEM) This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. . Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Bhagyashri

Mobile: +91 91884 77559
Location: Pipda, Saoner Maharashtra, India, Online (Wichita)
Qualification: MCA

Experience: Good knowledge in manual testing Automation testing with Selenium Sql HTML CSSApplication for Software Testing  more..

Rintu

Mobile: +91 89210 61945
Location: Ernakulam , Online (Wichita)
Qualification: Mtech

Experience: I have completed internship in Python Django from One Team solutions Kochi I have strong knowledge of Python and Django  more..

Pasunoori

Mobile: +91 91884 77559
Location: Warangal , Online (Wichita)
Qualification: BTech

Experience: Web development internship (2months) HTML CSS JavaScript SQL Python Java C   more..

Swibiya

Mobile: +91 89210 61945
Location: kochi, Online (Wichita)
Qualification: bachelors

Experience: manual testing functional testing sdlc stlc test planning  more..

saba

Mobile: +91 91884 77559
Location: Rajasthan, Online (Wichita)
Qualification: Bca

Experience: Html css javascript react java i have 6 month of web development and beckend internship experience kapil guru technology in  more..

Thanassis

Mobile: +91 98474 90866
Location: Athens , Online (Wichita)
Qualification: Bsc , MSc

Experience: Computer science teacher and trainer Software engineer (python Django java c c++ html CSS js PHP mysql postgresql linux docker)  more..

Mayur

Mobile: +91 91884 77559
Location: Maharashtra, Online (Wichita)
Qualification: Bsc.Media graphics and animation

Experience: I do Graphic design motion graphics video editing and 3d modeling texturing I have decent knowledge about industry softwares such  more..

Aruna

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Wichita)
Qualification: B.E

Experience: I have experienced in frontend developer  more..

Neelam

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Wichita)
Qualification: MBA

Experience: Sql manual testing SDLC Black box testing white box testing STLC Test Plan performance testing |   more..

Jaya

Mobile: +91 9446600368
Location: Telangana, Online (Wichita)
Qualification: B.E.

Experience: Manual Testing Automation testing with Selenium webdiver using Java BDD frameworks Maven Cucumber TestNG API testing Performance testing Postman Jmeter  more..

CHANDAN

Mobile: +91 91884 77559
Location: West Bengal, Online (Wichita)
Qualification: Graduate

Experience: Photo re-generate Poster making Visiting card Folder making Pen tab work Photo editing digital art design layout etc One year  more..

Anakha

Mobile: +91 91884 77559
Location: Kerala, Online (Wichita)
Qualification: MCA

Experience: Training on full stack web development program No experience iam a fresher recently graduate mca | Resume for   more..

Mohammad

Mobile: +91 91884 77559
Location: Pune, Online (Wichita)
Qualification: MCA

Experience: I have completed 6 month internship in python django flask farmwork I have good knowledge in Html Css Java Script  more..

Ankita

Mobile: +91 91884 77559
Location: Lucknow, Online (Wichita)
Qualification: Graduate

Experience: I have total 3 year of experience in graphic design field and I have knowledge of Adobe software like Adobe  more..

Bharath

Mobile: +91 98474 90866
Location: Karnataka, Online (Wichita)
Qualification: MBA

Experience: I have hands on experience on machine learning neural networks random forest using python and R software I done some  more..

Seenivasan

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Wichita)
Qualification: Btech IT

Experience: Relevant experience: 1 year experience in the area of Software Testing • Good exposure to all stages of Software Testing  more..

Vishnu

Mobile: +91 9895490866
Location: Delhi, Online (Wichita)
Qualification: Btech cse

Experience: Skills - c++ flutter dart javascript html css bootstrap node js react Exp - 1 6 years of exp in  more..

Karthik

Mobile: +91 9895490866
Location: Chennai, Online (Wichita)
Qualification: I have 2 years of experience in penetration testing

Experience: I have 2 year of experience in Web application penetration testing at DIGICOMPASS INFORMATICS INDIA LIMITED from May-2022 My current  more..

siddharth

Mobile: +91 9446600368
Location: korba,chhattisgarh, Online (Wichita)
Qualification: 12th,BCA

Experience: i can work in C C++ python html css   more..

Megha

Mobile: +91 8301010866
Location: Gujarat, Online (Wichita)
Qualification: Bca

Experience: Hello sir I am writing to express my interest in the Software Tester position at your company As a recent  more..

Ajmal

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Wichita)
Qualification: Diploma

Experience: I have completed python course   more..

Suryadevara

Mobile: +91 9446600368
Location: Noida, Online (Wichita)
Qualification: BTech

Experience: Html css javascript jQuery Bootstrap php MySQL WordPress  more..

Rajesh,B

Mobile: +91 91884 77559
Location: Kerala, Online (Wichita)
Qualification: MCA

Experience: Experience in insurance industry for 15years Software testing course done   more..

Anjali

Mobile: +91 91884 77559
Location: Pune, Online (Wichita)
Qualification: Msc comouter science

Experience: Manual testing Automation with selenium java and cypress javascript Api testing Git Postman Java html Php Mysql pgsql plsql |  more..

Prajyoti

Mobile: +91 91884 77559
Location: Mumbai, Online (Wichita)
Qualification: MBA advertising and Media, Non linear video eddy in Final cut pro, Adobe premier

Experience: Dear Sir Madam Greetings of the Day! I am writing to express my keen interest in the Creative Director and  more..

Ayushi

Mobile: +91 91884 77559
Location: Telangana, Online (Wichita)
Qualification: bsc from bioteacxhnology

Experience: Graphic designer web designer UI UX design motion graohics  more..

Pukhrambam

Mobile: +91 98474 90866
Location: Karnataka, Online (Wichita)
Qualification: Graduated

Experience: C++ php Javascript I have 1 year experience in voice process inbound and outbound | Resume for IT Counselor (Work  more..

Rahul

Mobile: +91 9446600368
Location: Maharashtra, Online (Wichita)
Qualification: M. Sc. IT

Experience: Html css java script jaueary asp Net c# sql server dot netcore angular  more..

Revati

Mobile: +91 8301010866
Location: Maharashtra, Online (Wichita)
Qualification: M.Tech. in CSE

Experience: I have 2 years of experience as Test Engineer in Telecoms domain Expertise in Functional testing Web application and mobile  more..

Reshma

Mobile: +91 91884 77559
Location: Karnataka, Online (Wichita)
Qualification: B.Tech

Experience: UX UI design - 2 years User research Figma Wireframing Prototyping Design system  more..

Nishant

Mobile: +91 9446600368
Location: Maharashtra, Online (Wichita)
Qualification: Bachelor's In IT

Experience: My name is Nishant karanjavkar I am originally from Panvel Navi Mumbai I am a recent gratudate I have done  more..

Bhagyashri

Mobile: +91 8301010866
Location: Maharashtra, Online (Wichita)
Qualification: MCA

Experience: I have total 4 7 year experience in IT industry 3 2 year as a manual test engineer And recently  more..

Diksha

Mobile: +91 89210 61945
Location: Agra , Online (Wichita)
Qualification: Under graduate

Experience: I have done python and Java web development Database (oracle SQL mongodb)Application for Python Django  more..

Rashmi

Mobile: +91 8301010866
Location: Maharashtra, Online (Wichita)
Qualification: MCA

Experience: Manual testing software testing functional testing SDLC STLC agile methodology test case execuation   more..

JOYCE

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Wichita)
Qualification: BE

Experience: I am a developer and I have did some courses related to programming python c and Linux git etc   more..

Pradnya

Mobile: +91 9446600368
Location: Maharashtra, Online (Wichita)
Qualification: MCA

Experience: I have work experience in It sector i have good knowledge of programming languages and good communication skills  more..

Riya

Mobile: +91 9895490866
Location: Kerala, Online (Wichita)
Qualification: MCA

Experience: Iam completed in 6 month internship in(full stack developer)luminar technolab kochi Iam technically skilled in Python Django Html css Bootstrap  more..

Harbax

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Wichita)
Qualification: CCNA, MCA

Experience: Dear Hiring Manager This letter is to express my interest in your posting for Fortinet Firewall Expert (Work from Home)  more..

Livin

Mobile: +91 9446600368
Location: Kerala, Online (Wichita)
Qualification: B.A Animation & Graphic Design

Experience: With my 2 years of agency experience and expertise in brand design and creative visualization I’m well-equipped to contribute effectively  more..

Chaitanya

Mobile: +91 91884 77559
Location: Maharashtra, Online (Wichita)
Qualification: Diploma in mechanical engineering

Experience: I have completed Diploma in mechanical engineering and i have 4 year's experience in design engineering and I am using  more..

Priyanka

Mobile: +91 89210 61945
Location: Delhi, Online (Wichita)
Qualification: BSC

Experience: Hello Sir Ma'am I am Priyanka Shelke and I have successfully completed my BSc from Pune University Additionally I have  more..

Sujeet

Mobile: +91 9446600368
Location: Mumbai, Online (Wichita)
Qualification: B-tech

Experience: Python And Django web design mysql | Resume for   more..

Navya.K.R

Mobile: +91 91884 77559
Location: Thrissur, Online (Wichita)
Qualification: BCA

Experience: Six month software testing training Skills- SDLC Test levels Test types Agile STLC waterfall model   more..

Tushar

Mobile: +91 8301010866
Location: Pune, Online (Wichita)
Qualification: MCA

Experience: Html CSS bootstrap javascript jQuery ajax angular typescript node express mongodb basic knowledge react and Vue  more..

Mohammed

Mobile: +91 98474 90866
Location: Karnataka, Online (Wichita)
Qualification: Msc in food technology

Experience: I have completed my masters in food technology and have hands on experience in product development and have done poster  more..

Nitin

Mobile: +91 98474 90866
Location: Madhya Pradesh, Online (Wichita)
Qualification: MCA

Experience: Experienced Lead Mobile Developer with a proven track record of delivering cutting-edge mobile applications Proficient in Android (Kotlin Java) I  more..

Eisha

Mobile: +91 8301010866
Location: Maharashtra, Online (Wichita)
Qualification: BAMMC

Experience: content writing content marketing content development copywriting content editing branding and more  more..

Komal

Mobile: +91 98474 90866
Location: Maharashtra, Online (Wichita)
Qualification: Msc computer science

Experience: HTML css javascript Salesforce php sql  more..

Raj

Mobile: +91 9446600368
Location: Kerala, Online (Wichita)
Qualification: Btech

Experience: Soft Skills-- Analytical Thinking Communication skills Team Collaboration Problem-solving Time Management Adaptability Patience Ethical Mindset Test Planning Multitasking interpersonal Skills  more..

Nageeta

Mobile: +91 91884 77559
Location: Karnataka, Online (Wichita)
Qualification: BE

Experience: 8 month's of experience as associate engineer at snchider electrical company *Good communication *Quick learner *Manual testing  more..

Sabna

Mobile: +91 98474 90866
Location: Kerala, Online (Wichita)
Qualification: MSc.Computing

Experience: I am a MSc Computing graduate In my post graduation learned web designing and web development and business intelligence And  more..

Vinay

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Wichita)
Qualification: B.tech

Experience: "Proficient in Java C++ Python Skilled in React js front-end development and web scraping Extensive experience as a Subject Matter  more..

Prinsi

Mobile: +91 91884 77559
Location: Gujarat, Online (Wichita)
Qualification: Bachelor complete

Experience: Graphics designer in my skills logo Design Broshure design Social media post design  more..

Utsav

Mobile: +91 91884 77559
Location: KOTA, Online (Wichita)
Qualification: Bachelor of technology

Experience: Courteous and enthusiastic I am interested in web development and everything in its orbit I recently began to be fascinated  more..

Dipali

Mobile: +91 91884 77559
Location: Maharashtra, Online (Wichita)
Qualification: Bachelor of computer Engineering

Experience: Manual testing java |   more..

Shashwat

Mobile: +91 91884 77559
Location: Maharashtra, Online (Wichita)
Qualification: B.Tech

Experience: Web development Html CSS Javascript Java Sql  more..

Sumit

Mobile: +91 91884 77559
Location: Pune, Online (Wichita)
Qualification: MCA

Experience: I have two year experience in the manual testing in which I have responsible for the writing the test case  more..

Santosh

Mobile: +91 98474 90866
Location: pune, Online (Wichita)
Qualification: Btech

Experience: Having 4 Years of experience with knowledge of technologies like - Automation Testing Manual testing API Testing POSTMAN MySQL JIRA  more..

minakshi

Mobile: +91 91884 77559
Location: Maharashtra, Online (Wichita)
Qualification: architecture draftsman

Experience: Experienced interior designer with a aryan interior of working in the design industry Skilled in AutoCAD Revit arc Sketch-up   more..

Manpreet

Mobile: +91 89210 61945
Location: Maharashtra, Online (Wichita)
Qualification: Master in computer science

Experience: C c++ python DAAlanguages known   more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in wichita
Internship/projects in wichita
Internship/projects in wichita
Internship/projects in wichita
Internship/projects in wichita
Internship/projects in wichita
Internship/projects in wichita
Internship/projects in wichita
Internship/projects in wichita
Internship/projects in wichita
Internship/projects in wichita

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer