Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Tampa

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Tampa, chennai and europe countries. You can find many jobs for freshers related to the job positions in Tampa.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Tampa
Search Engine Marketing (SEM) Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. . The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

pratiksha

Mobile: +91 9895490866
Location: bangalore, Online (Tampa)
Qualification: m.sc

Experience: python sql django java Application for Python Django  more..

goyani

Mobile: +91 98474 90866
Location: Gujarat, Online (Tampa)
Qualification: BSC in chemistry

Experience: I am Dhruvin Goyani from Surat I have 3 years of experience as a flutter developer Have good knowledge of  more..

Shaik

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Tampa)
Qualification: Btech

Experience: Good morning sir mam This is Reshma I have completed my Btech graduation in PSCMR COLLEGE OF ENGINEERING AND TECHNOLOGY  more..

Bunty

Mobile: +91 9895490866
Location: Rajasthan, Online (Tampa)
Qualification: Diploma

Experience: asp net webform mvc mvc core api c# restapi entity framework linq ado net ajax console application mssql mongodb postgres  more..

Megha

Mobile: +91 9446600368
Location: Bangalore , Online (Tampa)
Qualification: MCA

Experience: Did intership as odoo developer   more..

Ananthakrishnan

Mobile: +91 91884 77559
Location: Kerala, Online (Tampa)
Qualification: Btech

Experience: Effective communication strong Interpersonal skills Ms office web development  more..

ManiKandan

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Tampa)
Qualification: Bsc.Information Technology

Experience: Hi I have a strong knowledge of software development life cycle and manual testing SQL Python currently doing a software  more..

Madhav

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Tampa)
Qualification: MCA

Experience: Java Html CSS Sql Sdlc agile scrum Have experience in front end development  more..

Imran

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Tampa)
Qualification: MSc Computer Science

Experience: Python css html testing  more..

shrikant

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Tampa)
Qualification: B.E.

Experience: php is my skill and |   more..

mukul

Mobile: +91 89210 61945
Location: Madhya Pradesh, Online (Tampa)
Qualification: B.TECH

Experience: i have 1 year of experience as a Python developer my proficient in Python MySQL Django git and basic knowledge  more..

Aniruddha

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tampa)
Qualification: BE

Experience: Functional testing Regression testing End to End testing Jira Test management Stack holder manage Resource planning and management  more..

Riddhi

Mobile: +91 89210 61945
Location: Gujarat, Online (Tampa)
Qualification: Mca

Experience: 3 years of experience in advance android Firebase room database rest api good designing etc   more..

Amrutha

Mobile: +91 89210 61945
Location: Ernakulam, Online (Tampa)
Qualification: BCA cloud technology and information security management

Experience: Cloud computing information security management programming dbms  more..

Avinash

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Tampa)
Qualification: BTech

Experience: I have experience of 2 years in flutter developer profile  more..

SHAIK

Mobile: +91 8301010866
Location: Giddalur, Online (Tampa)
Qualification: Graduation

Experience: I have a looking for fresher but ihave a good knowledge in SDLC AND STLC Knowledge in white box and  more..

Anju

Mobile: +91 98474 90866
Location: idukki, Online (Tampa)
Qualification: BCA

Experience: Skills: C C++ HTML PHP JAVA and Python programming Experience: About 2 year experence as an IT TrainerApplication for Python  more..

PRANAV

Mobile: +91 9446600368
Location: KUTHUPARAMBA, Online (Tampa)
Qualification: MCA

Experience: i am an MCA post graduate who have done two projects on python using the framework django Application for Python  more..

Veldandi

Mobile: +91 8301010866
Location: Telangana, Online (Tampa)
Qualification: Post graduation

Experience: Manual testing SDLC STLC automation Testing Selenium Web driver Java  more..

YASHDEEP

Mobile: +91 9446600368
Location: Chhattisgarh, Online (Tampa)
Qualification: BTECH

Experience: django python Java c css  more..

Milli

Mobile: +91 91884 77559
Location: Jharkhand, Online (Tampa)
Qualification: MBA HR

Experience: I have 10 years of work experience in various organisations in Human Resource I am passionate about teaching and learning  more..

saloni

Mobile: +91 8301010866
Location: Punjab, Online (Tampa)
Qualification: BCA

Experience: python django html css Javascript  more..

Saniya

Mobile: +91 9446600368
Location: Maharashtra, Online (Tampa)
Qualification: Graduated

Experience: I have knowledge in Html css js tailwind css bootstrap angular and designing Softwares like figma and photoshop and core  more..

Nitish

Mobile: +91 91884 77559
Location: Uttarakhand, Online (Tampa)
Qualification: B.Tech

Experience: I have a deep understanding of mathematical concepts across various topics and grade levels I have the ability to effectively  more..

sanju

Mobile: +91 89210 61945
Location: West Bengal, Online (Tampa)
Qualification: diploma in it

Experience: i am experience total 6years right now i am working urban singapore as a web developer  more..

Manish

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Tampa)
Qualification: B.Tech

Experience: During my time at SafeSend Technology I was responsible for developing and maintaining web applications using C# ASP NET and  more..

Divyanshu

Mobile: +91 91884 77559
Location: Uttarakhand, Online (Tampa)
Qualification: Btech CSE

Experience: Html css js sql php java c cpp  more..

Roopesh

Mobile: +91 98474 90866
Location: Bangalore, Online (Tampa)
Qualification: BE

Experience: Python C C++ MYSQL Python testing Problem solving Trouble shooting Adaptable IT Recruitment Communications Research and development HR Operations CAD  more..

Gohil

Mobile: +91 9895490866
Location: Gujarat, Online (Tampa)
Qualification: Bachelor’s of Engineering(Computer Engineering)

Experience: Python programming Django framework Salesforce CRM Leadsquared CRM Team player Problem solving I have experience of 6 months in Junior  more..

Deepali

Mobile: +91 9895490866
Location: Maharashtra, Online (Tampa)
Qualification: Msc computer science

Experience: I have 1 5+ experience in python developer Skills: python django rest api flask html css bootstrap  more..

Shraddha

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tampa)
Qualification: BSC-CS

Experience: Html css javascript tailwind css bootstrap node react mongodb express mysql |   more..

Aravindan

Mobile: +91 91884 77559
Location: Tirupur, Online (Tampa)
Qualification: BE Computer science and engineering

Experience: Odoo and python   more..

Shalini.

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Tampa)
Qualification: MCA

Experience: Manual testing Java sql |   more..

Yogeswaran

Mobile: +91 89210 61945
Location: Sivakasi, Online (Tampa)
Qualification: B.Com CA

Experience: **Experience** - graphic designer (Exp 2 4 years) - UI UX designer (Exp 1 7 years) **Experience** - Social media  more..

Athira

Mobile: +91 9895490866
Location: Kerala, Online (Tampa)
Qualification: PG BEd

Experience: Passionate enthusiastic highly motivated and dedicated English educator with a Master's in Arts and Bachelor of Education in English With  more..

Amol

Mobile: +91 89210 61945
Location: Maharashtra, Online (Tampa)
Qualification: B.Tech

Experience: Proficient in DevOps Cloud & SDLC design coding scripting automation version control documentation and support • Containerization: Docker • Container  more..

Niyajudin

Mobile: +91 9895490866
Location: Delhi, Online (Tampa)
Qualification: Bachelor of engineering

Experience: AutoCAD Solidworks Microsoft office mechanical design manufacturing process   more..

Amireddy

Mobile: +91 98474 90866
Location: Telangana, Online (Tampa)
Qualification: btech

Experience: react mongodb express nodejs javascript html css bootstrap  more..

PATURI

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Tampa)
Qualification: B.Tech

Experience: I have lot of grib on mathematics and easily can solve any critical problems with my problem solving ability and  more..

Nitha

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Tampa)
Qualification: Currently Pursuing my B.tech(2yr))

Experience: I have already done my 1st internship in a company called Fraction IT as a web developer and i have  more..

Himani

Mobile: +91 91884 77559
Location: Delhi, Online (Tampa)
Qualification: Phd

Experience: Great speaker with good communication skills Time management skills Team leading Training Doubt clearing Multi tasking research and development Writing  more..

Abin

Mobile: +91 8301010866
Location: Kollam, Online (Tampa)
Qualification: Btech

Experience: 6 month internship in python django developerApplication for Python Django  more..

Mahesh

Mobile: +91 91884 77559
Location: Kerala, Online (Tampa)
Qualification: Masters

Experience: With over a year of experience as a Science Tutor I teach Physics Chemistry and Biology up to grade 12  more..

Yeswanth

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Tampa)
Qualification: Btech

Experience: I’m familiar with front end technology like html css javascript and intermediate level in back end like java python  more..

Bhavana

Mobile: +91 91884 77559
Location: Karnataka, Online (Tampa)
Qualification: M.Sc Chemistry

Experience: Skills: Strong knowledge of chemistry principles and concepts Ability to design and implement engaging chemistry lessons Proficient in laboratory safety  more..

Ciril

Mobile: +91 91884 77559
Location: Kerala, Online (Tampa)
Qualification: Masters in Computer Application

Experience: Python Django Html Css Bootstrap Javascript Rest Api Mysql C programming Tailwind CSS  more..

Shreedhar

Mobile: +91 91884 77559
Location: Karnataka, Online (Tampa)
Qualification: MCA

Experience: My skills are the Java oracle database manual Testing and automation Testing then 6 month experience on manual Testing |  more..

Arun

Mobile: +91 98474 90866
Location: Uttarakhand, Online (Tampa)
Qualification: Bachelor of Technology

Experience: i have 9 month of internship experience in Ensino research and development private limited and right now i am currently  more..

Rehan

Mobile: +91 8301010866
Location: Jharkhand, Online (Tampa)
Qualification: B.E

Experience: Java Selenium Msql Manual and Automation testing Api Between 2 to 3 years |   more..

Resmi

Mobile: +91 9446600368
Location: thrissur, Online (Tampa)
Qualification: Mvoc

Experience: Automation and Manual software testing Able to write and track bugs Prepare test results  more..

Subhashree

Mobile: +91 98474 90866
Location: Odisha, Online (Tampa)
Qualification: Diploma in civil engg

Experience: I'm Subhashree Sahoo from odisha I have Completed diploma in civil engg form Government polytechnic nayagarh and I want a  more..

Abhishek

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tampa)
Qualification: Bachelor's degree

Experience: Interested in solving problems of mathematics Ms excel power point basic programming python   more..

Swati

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tampa)
Qualification: Higher diploma in Software Engineering Pursuing PG in Full Stack Web Developer

Experience: Knowledge of programming languages - C C++ Java Javascript Visual Basic HTML CSS Python SQL OS - Windows Ubuntu linux  more..

kshitij

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tampa)
Qualification: B.E

Experience: python-3 years django-3 tears MySQL-3 years and more  more..

Rohit

Mobile: +91 91884 77559
Location: Pathanamthitta, Online (Tampa)
Qualification: BTech

Experience: Fresher (2021 passout) Language-C C++ Python Have knowledge in HTML CSS JS Bootstrap Now im studying a web development course  more..

Mary

Mobile: +91 9446600368
Location: Maharashtra, Online (Tampa)
Qualification: BscIT

Experience: I've 2 years of experience in full stack development skills I've utilised are Python Django Angular SQL GIT   more..

Priyanka

Mobile: +91 9895490866
Location: Banglore, Online (Tampa)
Qualification: Bsc

Experience: Manual testing automation testing core java SQL communication skills API functional testing Non functional testing integration testing smoke sanity regression  more..

Sonali

Mobile: +91 9446600368
Location: Maharashtra, Online (Tampa)
Qualification: Msc(cs)

Experience: Done SOftware testing course in Qspider pune proficient in software testing having good knowledge about java Sql  more..

Khelan

Mobile: +91 89210 61945
Location: Rajkot, Online (Tampa)
Qualification: B.E

Experience: Communication(English Hindi Gujarati) team work html css javascript react php sql  more..

Dhanashree

Mobile: +91 8301010866
Location: Maharashtra, Online (Tampa)
Qualification: BE

Experience: Knowledge about SDLC STLC SRS analysis Test Case Writing Test case Execution Defect Tracking and reporting Test case review Functional  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in tampa
Internship/projects in tampa
Internship/projects in tampa
Internship/projects in tampa
Internship/projects in tampa
Internship/projects in tampa
Internship/projects in tampa
Internship/projects in tampa
Internship/projects in tampa
Internship/projects in tampa
Internship/projects in tampa
Internship/projects in tampa

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer